{"id":21809,"date":"2022-10-02T01:01:46","date_gmt":"2022-10-02T01:01:46","guid":{"rendered":"https:\/\/homeland-life.com\/?p=21809"},"modified":"2022-10-02T01:01:46","modified_gmt":"2022-10-02T01:01:46","slug":"zach-f-elkin-president-of-beko-us-2","status":"publish","type":"post","link":"https:\/\/homeland-life.com\/?p=21809","title":{"rendered":"Zach F. Elkin president of Beko US"},"content":{"rendered":"<p><strong><img loading=\"lazy\" class=\"aligncenter size-full wp-image-13507\" src=\"https:\/\/www.homeappliancesworld.com\/files\/2020\/11\/Beko-zelkin_quote.png\" alt=\"\" width=\"1184\" height=\"295\"><\/strong>Beko US has named Zach F. Elkin as president, to direct the expansion of the company\u2019s home appliance brands in North America. Hasan Ali Yardimci, who led the company since its 2016 entry into the US market, was appointed to oversee Ar\u00e7elik\u2019s Beko Electronics Espa\u00f1a operations in Spain, Portugal, and South America.<br \/>\nThe new president comes from a long career in the top management of important home appliances companies: he was US general manager of Signature Kitchen Suite\u00ae at LG Electronics, Inc., reinvigorating the company\u2019s luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador\u00ae and Gaggenau\u00ae brands in the US.\u00a0 A leader in the industry for more than 25 years, Elkin is well known for using innovative marketing, product design, and positioning strategies to build global businesses and brands.<br \/>\n\u00abI am honored to join Beko US at such an exciting time of opportunity and potential \u2013 he stated -As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth\u2014achieving record sales in Q3 and significantly expanding its US dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory.\u00bb<br \/>\nIn handing over the management role to Elkin, Yardimci expressed confidence in the company\u2019s continued progress. \u00abWith the support of our trade partners, the Beko US team has quickly and successfully built our US operations from the ground up and established the high quality, performance, and value of our products. Under Zach\u2019s leadership, the company is well-positioned to accelerate that growth and take operations to the next level.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beko US has named Zach F. Elkin as president, to direct the expansion of the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[179],"tags":[703,423,363,485],"_links":{"self":[{"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/posts\/21809"}],"collection":[{"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/homeland-life.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21809"}],"version-history":[{"count":1,"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/posts\/21809\/revisions"}],"predecessor-version":[{"id":22258,"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/posts\/21809\/revisions\/22258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homeland-life.com\/index.php?rest_route=\/wp\/v2\/media\/21810"}],"wp:attachment":[{"href":"https:\/\/homeland-life.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homeland-life.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homeland-life.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}