The now iconic J Chanel Watch J12 watch out for (mostly) women took another advance this year in 2021 with the introduction of the new Chanel J12 G10 collection. “G10” is a expression used to describe what are now often referred to as “NATO” straps. Some would argue that “G10” is perhaps a more accurate term, as NATO straps have no official relationship with NATO (the North Atlantic Treaty Organization). The Chanel J12 G10 incorporates a feminine form of the popular sport strap into the larger J12 collection, and it is rather fascinating to see how a major company like Chanel was able to adopt a legitimate fashion trend right into a high-luxury, high-fashion watch.
Let’s take a look at Chanel’s G10 NATO-style straps for a moment. While the majority of NATO-style straps you can purchase for a few bucks are nylon or fabric, these certainly aren’t. Going on another tangent for a moment, it is interesting to determine how other large high-end watch makers for example Omega and Chopard have also jumped on the NATO strap band wagon by producing their own high-quality NATO-style straps – which can retail from between $100
