Home appliances will have a small growth in Europe

According to the statistics and studies portal Statista, revenue in the Household Appliances European market amounts to about 47.6 billion euro in 2018. The market is expected to grow annually by 0.9% (CAGR 2018-2021). In global comparison, most revenue is generated in the United States (34 billion euro in 2018). Concerning sales channel in the future, 43% of total revenue will be generated through online sales by 2021. Turnover in the Major Appliances segment recorded about 32.2 billion euro during this year. The market is expected to grow annually by 0.7% (CAGR 2018-2021). Regarding Small Appliances, instead, the sector reached 15,4 billion euro and is expected to grow annually by 1.2% (CAGR 2018-2021).